There are many mascot characters in Japan. Of these characters, "Kitty-chan" is a world-famous kitten.
Kitty-chan is used for various goods such as key chains and cell phone straps. Particularly, local versions of Kitty-chan, the mix of Kitty-chan and a local specialty (Kitty-chan is often incorporated into a local specialty) can be seen as souvenirs throughout Japan.
Hiroshima also has its original Kitty-chan goods, Kitty-chan is incorporated into Momiji manju. In addition to Kitty-chan, Hiroshima has many other character goods.